When it comes to crafting the perfect apparel for your brand, it’s important to keep in mind your customers. After all, a well-crafted shirt or hat is essentially a walking billboard for your brand—a key element to consider when creating merch.

Promo products like t-shirts and hats are a popular way to promote businesses and events. They offer an ideal visual communication solution that reinforces a client’s brand message and drives growth in their business with every wear. Branded merchandise is great for trade shows, branding and promoting new products or services, employee events, customer service awards, safety programs, and more.

While there are many ways to create custom apparel, one of the most effective is digital printing. With a range of technologies—including heat transfers, direct-to-garment printing (DTG) and more—digital printing is a cost-effective option for creating promotional shirts, hoodies, and other apparel. The best digital prints are created by combining high-quality artwork with quality fabrics, resulting in durable, long-lasting promotional materials.

Embroidery is another option for creating custom apparel, offering a premium finish and an enduring look that stands the test of time. Embroidery is also a highly customizable option, allowing you to choose from different colors and embroidery thread types. In addition, using a print-on-demand service offered by printing company allows you to sell branded tees without having to worry about keeping stock and selling unworn items. Lastly, screen printing applies layers of ink on the product’s surface using a stencil or “screen” that’s stretched over a frame. This technique is best for delivering bright, bold designs and works well on dark fabrics.