The right business signs are more than just markers; they are powerful tools that communicate a brand’s message, attract attention, and guide customers. From choosing the right colors to implementing design and installation best practices, following these essential tips can help businesses create eye-catching exterior business signs that stand out from the competition and leave a lasting impression on passersby.
Less is more
Busy, cluttered signs are overwhelming and difficult to read from a distance. Successful signage conveys a clear, concise message that is easy for the viewer to understand at a glance.
Use the right fonts.
The typeface you choose can have a big impact on the visibility and readability of your sign. Sans-serif fonts like Verdana, Arial, and Tahoma are good choices because they are clear and legible from a distance. Avoid using more than two different font styles to avoid a cluttered appearance.
Ensure your sign is visible at night.
A sign that is not easily seen at night can be a huge deterrent for potential customers. Installing lighting around your sign can dramatically increase its visibility and appeal, especially if you are located near traffic lights or intersections.
Use vibrant, bold colors.
Bright, contrasting colors make your sign stand out, while complementary color schemes convey a professional, cohesive look. When selecting colors for your sign, be sure they align with your brand identity and message, and are appropriate for the location of your business.
Incorporate a call to action.
A compelling call to action on a sign is an effective way to encourage viewers to take the next step, whether that’s stopping by your store, giving you a call, or ordering online. By including a call to action, you can drive customer activity and boost your revenue.
Consider professional installation.
Investing in professional installation of your sign will ensure that it looks polished and attractive at all times, regardless of weather conditions or any other environmental factors. Besides providing peace of mind, hiring an experienced professional will also ensure that your sign is mounted securely to prevent any damage or falling debris.
Creating an eye-catching business sign is an effective way to promote your company and draw in customers. By keeping it simple and using the right colors, you can create a sign that is memorable to viewers. By making your business stand out and communicating a clear message, your sign can have a positive impact on your bottom line. Signs and graphics company are committed to helping you create a distinctive and memorable image that embodies your brand identity, while providing the tools necessary to reach and engage your target audience.